Blog posts by guest authors

Blog

The Digital Transformation and the Role of the CISO

Cybersecurity needs to be at the heart of the digital transformation, but organisational models will have to evolve Cybersecurity is in the process of becoming an essential component of any organisation’s digital transformation journey. There is no way around this, especially as policymakers start dipping their toes into privacy and security issues, and societal norms are shifting on the topic. Most new technology layers enabling the digital transformation need to be protected from interference, intrusion, or corruption. This is especially the case across industry sectors seeking...

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Cross-Border Data Management and Cybersecurity: Walking the Tightrope of Compliance and Business Efficiency

Guest Author : Jordan L. Fischer, Esq., Co-Founder & Managing Partner of XPAN Law Group, LLC Technology is changing rapidly, correlating in an increasing amount of data collected every second.  These technologies cross-borders and allow businesses to operate on a global scale, at a rate never before seen.  However, the corresponding legal infrastructures operate with borders -- hard borders -- that make the exchange of data, both internally and externally, complicated and challenging.  In the last two years, new data protection regulations have gone into...

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Some Perspective on Self-Sovereign Identity

Identity isn't hard when you don't always use it. For example, here in the natural world we are anonymous—literally, nameless—in most of our public life, and this is a handy thing. Think about it: none of us walks down the street wearing a name badge, and it would be strange to do so. A feature of civilization is not needing to know everyone's name, or details about their lives, and to give others information about ourselves on a need-to-know basis. To be anonymous, however, does not mean to lack distinction. In fact to be human is to be distinctive: designed by nature to...

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The Power of Utility in the Future of Marketing

Guest post by Christian Goy, Co-founder and Managing Director of Behavioral Science Lab In the future, marketing will be driven neither by demographics, on- or off-line behavioral identifiers or psychographics, but by understanding and fulfilling the individual utility expectations of the consumer. Mitch Joel captures this view of future marketing by concluding, “If the past decade was about developing content and engagement strategies in social channels (in order to provide value, humanize the brand, be present in search engines and more), the next decade will be about the...

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General Data Protection Regulation – Rather an Evolution Than Revolution

Guest post by Tim Maiorino, Counsel of Osborne Clarke The newest EU legislation on data protection is the General Data Protection Regulation (GDPR) which will be enforceable from May 26 th 2018. It will bring several important changes, altering the requirements of data protection law in the European Union. The GDPR will replace the EU-Directive on Data Protection and, by extension, all transposing national regulation. The GDPR´s objective is to harmonise data protection legislation across the EU and to “protect the fundamental rights of natural persons to the...

Blog

Tomorrow’s Customer Journey Starts In The Buyer's Head

Guest post by Christian Goy, Co-founder and Managing Director of Behavioral Science Lab The world of customer journeys is a terrible mess. The linear path to purchase does not exist. “Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone by the wayside. Persona- and demography driven strategies now fall short – the winners in this new era are the brand and retailers who’ve put a plan in place to meet actual shoppers anywhere along their path to purchase,” says BazaarVoice . Even though marketers claim to...


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