Imprint

KuppingerCole Ltd.
Sonnenberger Strasse 16
65193 Wiesbaden
Germany

Management board:

Mr. Joerg Resch
Mr. Martin Kuppinger

Contact:

Phone: +49 (211) 2370 77-0
Fax: +49 (211) 2370 77-11
E-Mail: info@kuppingercole.com

Registration:

Registration court: Amtsgericht Wiesbaden, Germany
Registration number: HRB 26973

VAT-ID:

DE814816309

Responsible for content according to § 55 Abs. 2 RStV:

Joerg Resch
Martin Kuppinger

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Call Us +49 211 2370770

Mo – Fr 8:00 – 17:00

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Connected Consumer

When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their [...]

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