Companies and organizations have strategic decisions to make at the Customer Identity & Access Management (CIAM) front. First, they have to decide whether to invest into a dedicated CIAM solution or to build on existing infrastructure. If there is already a foundation, what should be their next steps to have a mature CIAM strategy in place? If they do not have a CIAM solution, where do they start? Applications, systems, identities tend to be siloed while as a business grows, it’s imperative they are cohesive and well-integrated in order to provide a superior customer experience.