Go to Market

Enter the Shortlist of Decision-Makers

Gain multi-channel access to IT budget owners and penetrate selected market segments for digital identity and cybersecurity
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Brand Awareness
Raise Visibility and Improve the Image of Your Brand
Event Sponsorships
Put your brand in the spotlight at leading events to attract visitors from all over the world and in your target region. Get on stage to share your experience and connect with attendees by showing your products and services in the exhibition area.
Research Documents
Point out the strengths of your service offerings and show how your solutions exceed the needs of your target group to increase your awareness by placing it in a neutral context.
Distribution Rights
Participate in a Leadership Compass report and show your customers an independent view of your product. License the distribution rights for the report to include all the graphics, text, and unbiased analysis in your own marketing campaigns.
KC Open Select
Be a free-market participant and generate awareness among a target group of IT professionals who are about to make a purchase decision.
Lead Generation
Generate Qualified Leads for New Business Opportunities
Hybrid Events
Unleash the full potential of our hybrid events, the European Identity and Cloud Conference and Cybersecurity Leadership Summit, by connecting with a global community – in person and virtually. Launch new business opportunities and build strong connections with new clients.
Webinars
Provide practical knowledge for modern business challenges faced by IT professionals. Present your solution in an independent setting in a co-hosted webinar with an analyst.
Customized Events on Demand
As a flexible partner, we are open to your individual requests. We will gladly discuss a tailor-made approach to fit your demands, helping you achieve your lead generation goals.
KC Open Select
Continuously generate leads and set up a landing page with a contact form to get in touch with IT professionals.
Content Creation
Create Valuable Assets to Enhance Customer Interaction
Research Documents
Get an individual analysis of your product or service offering to place it in a neutral context and give your customers an independent view of your product.
Distribution Rights
Participate in a Leadership Compass report and license the distribution rights to include all the graphics, text, and unbiased quotes from an experienced KuppingerCole analyst in your press releases, blog posts, and website.
Digital Assets
Create video interviews, podcasts and many other digital products to engage with your target audience. Use custom content in your own channels to enhance customer interaction.
KC Open Select
Expand awareness through product demos and interviews with a KuppingerCole analyst.
Vendor Guidance
Get Strategic Advice to Achieve Long-term Business Goals
Workshops
In a guided workshop, you will receive strategic support tailored to the needs of your company. Set the course for real business growth, supported by experienced KuppingerCole Analysts.
Inquiry Calls
Get answers to key questions and practical advice for immediate business challenges.
KC Open Select
Gain market intelligence to better understand how your product compares to the competition.
Meet the team
KuppingerCole's account management team supports you in making strategic decisions for your go-to-market activities
Rainer Knorpp
Director Account Management & Business Development
Michael Neumayr
Director Advisory Sales
Wendy Wissink
Account Manager
Elisabeth Dürrbeck
Account Manager
Qin Zheng
Account Manager
Roland Büchi
Sales Partner Switzerland
Thomas Steinmayer
Sales Partner International
Need more details? Let's talk
Call us
+49 211 2370770
Mo – Fr 8:00 — 17:00 CET
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