Wiesbaden (hybrid) — Apr 14, 2024

Marketing Automation Manager (m/f/d)

Are you interested in taking responsibility for the planning, execution, and optimization of marketing automation processes to drive efficiency and effectiveness in our campaigns? Are you eager to play a crucial role in leveraging automation tools, analyzing data, and implementing strategies to enhance our lead generation and nurturing efforts? If yes, we have a perfect match for you.

We are hiring a highly skilled and motivated Marketing Automation Manager (m/f/d) to join our dynamic marketing team. As an international IT analyst company, we are helping organizations around the globe to make the right decisions when it comes to information security and tech investments. 

Your responsibilities
  • Oversee the technical and strategic implementation of marketing automation platforms
  • Develop and execute automated marketing campaigns to nurture leads and drive conversions
  • Continuously optimize workflows and processes to enhance marketing efficiency
  • Interpret data to make informed decisions and adjustments to marketing automation workflows
  • Manage the end-to-end process of email campaigns, including planning, execution, and performance analysis
  • Ensure the delivery of targeted and personalized content to the appropriate segments
  • Collaborate with the sales team to align marketing efforts with account-specific goals
Job requirements
  • Bachelor's degree in marketing, business, or a related field or relevant professional expertise in that field
  • Proven experience in marketing automation, preferably with expertise in platforms such as Salesforce Account Engagement (Pardot), HubSpot or Act-On
  • Strong analytical skills with the ability to interpret data and generate actionable insights
  • Experience in email campaign management and lead generation strategies
  • Knowledge of Account-Based Marketing principles and practices
  • Excellent communication and collaboration skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Proficient English skills required, German a plus
Our offer

Does that sound interesting to you? Basically, we offer you a rewarding job in an expanding, global company. You will work in an international, friendly, and open-minded team on highly interesting projects.

More reasons to join KuppingerCole Analysts:

  • An attractive basic salary, benefits, and an attractive bonus program
  • A long-term position with flexible working hours
  • Possibility for working in Home Office
  • Modern working environment and equipment of high quality
  • Individual support in the further development of personal and professional skills
  • A dynamic, open-minded team of colleagues who enjoy their work
  • Good working atmosphere in an appealing and increasingly diverse company with flat hierarchies and short decision-making processes
  • and a JobBicycle program
Please send your application by email (no offer for temporary work) indicating your salary expectation to
Olga Martynova
HR Manager
Apply now
Questions? Let's talk
Call us
+49 211 2370770
Mo – Fr 8:00 — 17:00 CET