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Leadership Brief

Leadership Brief: Top 3 Initiatives to Improve CX and Customer Journeys - 80293

When it comes to digital marketing, companies of all business sectors try to constantly improve customer experience (CX) and customer journeys. In many cases, there is a single focus on technological topics, such as machine learning or conversational interfaces. But, is technology the key…

Executive View

Executive View: Uniken REL-ID Security Platform - 80045

When it comes to omni-channel and multi-device marketing and commerce, authentication is an important topic. The challenge is to achieve both security and the user experience as part of an integrated customer journey. UNIKEN REL-ID is a security platform that addresses that challenge across…

KCx Talks

Oct 22, 2019: Customer Identities as One of the Most Valuable Assets of a Company

Enjoy an evening with interesting lectures in a relaxed atmosphere together with experts from various fields. Take part in stimulating discussions and enjoy personal fireside chats on current digitalization and identity topics in various industries. Network and discuss with an exclusive…

Blog

Data Privacy & CX

Beyond the new data privacy regulations: how to improve customer understanding and the customer experience? When it comes to state-of-the-art sales and marketing, customer experience (CX) is a highly important topic. Creating and analyzing outstanding customer journeys while considering…


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Blog

Blog

PEPP-PT: Bridging the Gap Between COVID-19 Pandemic Control and Privacy by Design

The use of modern information technology, in particular mobile data, is seen as a central measure in containing the current pandemic. However, the Corona App, which is used in South Korea to track the chains of infection, uses a variety of data (GPS, surveillance cameras, credit card data) to track the movements of potentially infected people, and does so in complete disregard of the privacy of those affected. Access to personal mobility data, combined with information on actual infections and [...]

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