The digital era has ushered in an exciting new chapter in consumer experiences, but it can be challenging for organizations to deliver the seamless customer journey across various analog and digital touchpoint that consumers now expect.
To remain competitive, organizations are seeking to engage customers with highly personalized marketing messages and recommendations, and to provide the right information at the right time.
However, many organizations struggle to do this because customer information is often distributed across several different departments in databases that are often on-prem and in the cloud. This makes it difficult to create fully rounded customer profiles and manage customer journeys.
Any organization struggling these challenges should familiarize themselves with fast-growing and quickly-evolving market for Customer Data Platforms (CDPs) to understand what products and services are available in the market, what these can deliver, and which are best suited to...
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