OneWelcome Customer Identity and B2B identity

Consumer Identity and Access Management (CIAM) is growing within IAM due to accelerating digital transformation, rising expectations for smooth and secure digital experiences, and expanding regulations around consumer data protection. The pandemic intensified digitization even in historically slower sectors like retail, healthcare, and insurance, raising the stakes: secure, low-friction identity journeys drive repeat engagement and revenue, while frustrating or risky interactions push consumers to competitors. CIAM innovation is concentrated in passwordless authenticators, risk analytics and continuous authentication, fraud detection intelligence, IoT device identity integration, API-centric interoperability, and privacy/consent management.

OneWelcome is an Identity-as-a-Service provider formed by the 2021 merger of iWelcome and Onegini (both founded in 2011, Netherlands). The combined platform targets European market needs, especially regulated industries, and supports deployments at scales of tens of millions of consumer identities per customer. Its offering consists of an IDaaS Core (directory, APIs, federation, SSO) plus modules for Customer Journey orchestration, Delegation & Relations, Consent Management, and Mobile (MFA, app, SDK). It is hosted in EU public-cloud data centers with ISO 27001 and SOC 2 Type 2 certifications, and is licensed per active or registered user over various time periods.

The platform supports white-labeled experiences, social logins, OIDC/OAuth2/SAML federation, bulk provisioning via SCIM, and integration with AD/Azure AD. It has strong coverage of EU eIDs (including eIDAS and multiple national schemes) and integrates with identity proofing providers (e.g., Onfido, iProov, Signicat) to reduce fraud and meet AML/KYC needs. Authentication options include OTP, mobile push/OOB verification, biometrics, QR-based flows, and FIDO support (not certified). Risk-adaptive authentication uses contextual signals and can invoke step-up methods. Consent management is fine-grained and metadata-rich, enabling transparency, traceability, data export/deletion, retention policies, and family management via delegated administration. Strengths center on GDPR-ready consent, relationship management, APIs, and mobile SDK flexibility; challenges include limited FRIP connectors, richer device intelligence collection, non-certified FIDO, and EU-centric go-to-market.

• OneWelcome was created by merging iWelcome and Onegini in 2021, and both companies were founded in 2011 in the Netherlands.
• The platform is hosted in the public cloud using EU data centers.
• Deployments are ISO 27001 and SOC 2 Type 2 certified.
• Licensing is offered per active or registered user on monthly, quarterly, or yearly terms.
• IDaaS Core includes a directory, APIs, identity federation, and Single Sign-On.
• Social registration supports Facebook, Google, LinkedIn, and Twitter, and Apple ID support is planned.
• SCIM can be used to bulk import user information for account creation.
• The solution supports EU eIDAS and multiple national eID schemes, including DigiD, Itsme, FranceConnect, and Nordic BankIDs.
• Integrations exist with identity proofing providers including GBG, ID R&D, iProov, Onfido, ReadID, and Signicat.
• Security events can be exported to customer SIEMs over syslog, and all customer and consumer data is encrypted at rest and in transit.

• “Pleasant and secure user journeys lead to repeat site visits and higher revenue.”
• “Unpleasant or insecure user interactions will drive consumers to competitors.”
• “Getting CIAM right can mean the difference between profit and loss, and between expansion vs. closing down.”
• “Everyone knows – consumers included – that passwords are insecure authenticators.”
• “Risk-adaptive authentication is a pre-cursor for continuous authentication, which can reduce the need for explicit authentication events from customers while improving the customer experience.”
• “Fraud rates are increasing as fraudsters rapidly evolve new techniques.”
• “CIAM systems are not islands unto themselves, and as such API connectivity is a must.”
• “OneWelcome is the union of iWelcome and Onegini, two CIAM, B2B IAM, and authentication service specialist companies headquartered in the Netherlands.”
• “The merger of iWelcome and Onegini has resulted in an IDaaS solution that is greater than the sum of its parts.”
• “OneWelcome has been in the forefront of GDPR compliance.”