Leadership Brief: Marketing Chatbots and GDPR - 79026

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Chatbots are a recent trend in marketing automation, designed to enhance customers’ digital journeys and elicit more information from consumers. This report evaluates the impact of GDPR will have on the use of chatbots and provides an overview of topics to be considered in order to ensure compliance.


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Mar 20, 2018

Leadership Brief: Marketing Chatbots and GDPR - 79026

Chatbots are a recent trend in marketing automation, designed to enhance customers’ digital journeys and elicit more information from consumers. This report evaluates the impact of GDPR will have on the use of chatbots and provides an overview of topics to be considered in order to…

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