1 Executive Summary
AI will change the way marketing is conducted in the next few years. Using state-of-the-art narrow AI, specific marketing tasks can be improved. In addition, narrow AI enables the creation of new and revolutionary applications for interacting with consumers and customers and offering them added value.
Further, ML-based analytics and automation behind the scenes will significantly change marketing and e-commerce. At the same time, consumer concerns and legislation in the areas of privacy and ethics must be considered and may create nontechnical limits on the use of narrow AI.