Customer Technology World 2020

Customer Technology World 2020
Build Your Customer-Centric Digital Business | October 20 - 22

About this Event
The Customer Technology World is a virtual event that is designed to deliver insights on how to create a customer-centric digital business strategy. Understanding your customer’s wishes and requirements and mapping them holistically with customer identity and access management (CIAM) is the key to a successful online business.

CIAM Enables Customer-Centricity 
An increasingly interconnected world has enabled companies to do business in a more customer-oriented way: Connecting with your customers at a higher frequency and through far more communication channels has never been so convenient. Therefore, companies need to go beyond traditional identity and access management, and seek more customer-centric solutions.

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In the digital world customer experience impacts all areas of businesses. The expectations of the users are higher as ever demanding transparency and higher security from the companies. Right Customer identity and access management (CIAM) strategy enables organisations to securely manage customer identities, control customer access to applications and services while ensuring a secure, seamless customer experience.

Customer-centricity is key to the successful organisation and one of the most important characteristics for establishing a Digital Native culture, it promotes a positive customer experience at every stage of the customer journey. Custech offers a great platform for everyone willing to learn more about how to reduce the customer churn rate and become a truly customer-centric organization.

Establishing and maintaining customer interactions be it in digital or physical format, helps companies. deliver more personalized and focused content, experiences. Optimizing your Customer Service Management can lead to delivering superior customer experience.

Balanced security and simplicity are what every customer need for an ease of access and better experience. Faster Customer authentication can be a decisive factor for every company, contributing heavily to maximising the customer lifetime value. From passwords to the biometric authentication, we enable high level of security, privacy and accessibility.

Marketing automation systems are key when it comes to digital or omni-channel marketing, ML-based analytics and automation behind the scenes significantly changes marketing and e-commerce. Making recommendations, dynamic pricing, targeting and individualization, predictive marketing, analytics conversational interfaces, these use cases and many more benefits are enabled by ML-enhanced marketing automation, delivering targeted and meaningful interactions across different customer segments.

Building and maintaining the digital trust and brand loyalty is the hardest challenge that the companies face. As we enable more digital channels by shifting our businesses to online environments, maintaining customer trust becomes paramount. Maintaining transparency, respecting privacy, following data privacy regulations are some of the few best practices to help you minimize the risk around managing the data of customers.

Behavioral analytics looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices. Helping you understand your user behavior, needs, define customer journeys to serve them faster and better in a more secure way. from brand strategy to marketing campaigns and customer service - data is a key for providing the tailored experiences that consumers have now come to expect.

By Creating the rights strategy for Customer Relationship Management (CRM), companies can collect important data, establish new channels for relationship building, and utilize the creativity of their customers. Segmenting the customers and addressing the right audience with the right message is what supports the great CX. Best practice presentations from enterprise companies will highlight the challenges facing these companies and discuss their success stories, show key application and design areas for building an individual approach.

How to Create A Digital Business Strategy

KC Plus - KuppingerCole Research LibraryRegister now and you will get a copy the Buyer's Compass: Consumer Identity and Access Management Solution for free! This Buyer’s Compass will provide you with criteria to select your vendor, and requirements for successful deployments. This document will prepare your organization to conduct RFIs and RFPs for selecting the right CIAM solution for your organization.

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Customer Technology World 2020

Top Reasons to Attend

  • Get advice from the top CIAM & Marketing thought leaders on how to create your customer-focused business
  • Hear numerous best-practice presentations from enterprise decision-makers
  • Increase your network and learn more about the most innovative products the market has to offer
  • Learn how to build a customer-centric digital business strategy
  • Great interactive Event platform with Live Stream, Virtual Expo Area, and face-to-face network opportunities

Click here for Agenda Overview


Annie Bailey is an analyst covering emerging technologies such as blockchain and artificial intelligence, and helps synthesize the implications for companies, industries, and markets. She holds a Bachelor from Pacific Lutheran University, a Master’s Certificate from Johns Hopkins-Nanjing...

Genc Begolli is a security expert with a proven track record in digital transformation. Within the AUDI security team he is responsible for the worldwide CIAM transformation program including innovations, business process alignment, new product integration and international rollout which are...

Marisa Monteiro Borsboom is the president of the Humanity of Things Agency and representing this same organization as a member of the CEPS Task Force on Artificial Intelligence and cybersecurity. Legal Entrepreneur - Founder and Partner  of the Inov@legal, in Portuguese Institute for...

Sharon is the Chief Customer Officer for an IoT House in the UK. She is also a best selling author with a CX book, where she wrote about CX strategy in tech. She is a CCXP and is currently doing her Masters in Business. Sharon has 20 years experience in Customer facing Operations, leading...

Lars Brodersen is the technical CRM product owner at tesa SE (one of the world's leading manufacturers of self-adhesive products and system solutions for B2B / B2C). Before that, he was a long-time management consultant for international CRM projects. As the owner of the CRM publishing house...

Nathanael Coffing is the Co-Founder and Chief Strategist of Cloudentity. He’s a veteran of the identity and access management space, having worked closely with IAM products at Sun Microsystems, Oracle, and Imperva prior to founding Cloudentity. Over the years he’s helped IT leaders...

As Senior Solutions Engineer, Yvo van Doorn is a technical expert for Auth0 customers seeking to understand the benefits of identity and cloud. He has more than a decade of system administration experience, and manually built and configured bare-metal servers for the first part of his career....

Katryna Dow is the founder and CEO of  Meeco ; a personal data platform that enables people to securely exchange data via the API-of-Me with the people and organisations they trust  Katryna has been pioneering personal data rights since 2002, when she envisioned a time when...

David is a curiosity-driven entrepreneur & advisor, founder, and CVO at KADACON. He thoroughly enjoys figuring out how to make digital products better, especially when working with enthusiastic people on products that help users live a better life.

Since 2020, Erwan is a senior advisor, investor and board member. He is coaching and advising C-levels to successfully embed their digital transformation. He is an expert in digital Commerce, Automation (RPA, bots,…), Customer Experience Management, Omnichannel Customer Relationship...

Pauli Isoaho is a serial entrepreneur, his last startup was Arctic Robotics Oy company, where he was a Co-founder and CTO. Arctic Robotics won Slush's demo day main prize 300 000 € in 2016.  Before starting his own companies he was working at Nokia in various positions. He also has a...

Berthold Kerl, born 1960, studied economics at the University of Nürnberg and performs as CEO of KuppingerCole since 1 st July 2020. Before that he had been with Deutsche Bank AG for 17 years. As CIO he was working on major IT Transformation, IT Strategy, Change Management and Governance...

Dr. Karsten Kinast, LL.M., Attorney at Law (Germany), is founding Partner of the Law Firm “Kinast & Partner” with an exclusive focus on Data Protection Law and IT-Law. He holds a Master of Laws Degree in European Legal Informatics and  serves as external Data Protection...

Information security is my passion since the turn of the millennium and I consider myself a decentralization visionary. With business diplomas plus a doctorate from European Business School (EBS) and a computer science bachelor's degree from James Madison University (USA), I am business-driven...

Dr.-Ing. Torsten Lodderstedt is CTO of, a startup building an identity scheme for banks and their customers. Before joining, he served for a decade in different roles at Deutsche Telekom’s identity team, building and operating large-scale consumer identity services. In his...

Helge Michael is a Program Manager at the Main Incubator, the research and development unit of Commerzbank. His focus is on digital platforms, blockchain, crypto-assets and digital identities. He currently heads the cross industry project "IDunion", which is funded by the BMWi and aims to build...

Background: John Tolbert is a Lead Analyst and Managing Director of KuppingerCole, Inc (US). As Lead Analyst, John covers a number of different research areas, outlined below. John also advises cybersecurity and IAM vendors, from startups to Fortune 500 companies, regarding their product and...

Jo Vercammen is the CTO of Meeco; a personal data & distributed ledger platform that enables people to securely exchange data via the API-of-Me with the people and organisations they trust. In 2017, Jo co-founded Juru; a Belgium based start-up developing an identity platform using...

25 years in digital and marketing 10 years of creating privacy:   • Propositions (value exchange) • Marketing and brand strategy • User experience and services • Customer Value Management   Expertise with AdTech, Consent Management Platforms...

Lauren joined KuppingerCole’s Events Team in August 2018. As a Project Manager, she is responsible for the planning, implementation and follow up of diverse live, hybrid, and virtual event formats and supports the sponsors, attendees and service contractors in all matters. When she...

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