Customer Technology World 2020

Customer Technology World 2020

Build Your Customer-Centric Digital Business


70+
International Top Speakers • 60+ Best Practice Sessions • 
300+ Delegates • Uncountable Great Networking Opportunities

Learn how to create a digital business strategy that focuses on your customers.

An increasingly interconnected world has enabled companies to do business in a more customer-oriented way: Connecting with your customers at a higher frequency and through far more communication channels than ever before has never been so convenient. Take advantage of this profitable development and find out what is of importance for your customers before they even know it themselves.

Enterprises want to collect, store, and analyze customer data to create additional sales opportunities, increase their brand loyalty and improve service processes. Therefore, companies need to go beyond traditional IAM and are in seek of solutions that support baseline features for customer behavior analysis, data usage consent management, and CRM integration as well as connected devices and marketing automation systems. Customer relationship management focuses on customer connectivity when accessing all customer-facing systems, from registration throughout the entire relationship.

Understanding your customer’s wishes and requirements and mapping them holistically with customer identity and service management processes is the key to a successful online business.


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Key Topics

  • Balancing User Experience & Security Through CIAM

  • Creating Your Customer Focused Business Strategy

  • Improving your Customer Service Management from First Contact to Ultimate Solution

  • Biometric- and Social Logins: Making Customer Authentication Easier, Stronger and More Secure

  • Combining Customer Experience & Privacy

  • Using Marketing Automation Strategies to Know and Serve Your Customer Right

  • Building Trust and Brand Loyalty by Giving Your User the Power to Manage Consent

  • AI & Chatbots: Serving Your Customer Better and Faster

  • Improving Your User Experience with Behavioral Analytics

  • Creating a Holistic Picture of Your Customer’s Needs with the Right CRM Solution

Speakers

Lars Brodersen is the technical CRM product owner at tesa SE (one of the world's leading manufacturers of self-adhesive products and system solutions for B2B / B2C). Before that, he was a long-time management consultant for international CRM projects. As the owner of the CRM publishing house...


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Virtual Event

Customer Technology World 2020

Language:
English
Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Oct 20 - 22, 2020
Register now for free!

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Call

+49 211 23707710
Mo – Fr 8:00 – 17:00