Martijn Loderus: Building Blocks of CIAM - KuppingerCole

Martijn Loderus: Building Blocks of CIAM

Consumer identity and access management (CIAM) is the connective technology between consumers and brands. CIAM is an important consideration when navigating routes to market for your products and services. A consumer’s journey navigating solutions to problems is where you can leverage the CIAM building blocks — capture, engage, manage and administration — for more personalized campaigns and direct consumer engagement. Read on to learn the meaning and drivers of these building blocks.

In this session, learn more about the building blocks and how various stakeholders and leaders within the business can use to build requirements and use cases for CIAM.

Capture: Every business will need to capture users’ identities and profiles to engage with them in a personal manner.
Engage: At this stage, the organization must balance security and experience to connect with consumers on a deeper level.
Manage: This building block is an important consideration as it relates to managing PII and sensitive data for consumers.
Administration: Finally, administration, or admin, is an important aspect of the operations and maintenance of a CIAM platform.

Language: English • Duration: 13:48 • Resolution: 1280x720
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