Martijn Loderus: Building Blocks of CIAM

In order to watch this video, you have to log in or create an account, if you don't have one yet.


Consumer identity and access management (CIAM) is the connective technology between consumers and brands. CIAM is an important consideration when navigating routes to market for your products and services. A consumer’s journey navigating solutions to problems is where you can leverage the CIAM building blocks — capture, engage, manage and administration — for more personalized campaigns and direct consumer engagement. Read on to learn the meaning and drivers of these building blocks.

In this session, learn more about the building blocks and how various stakeholders and leaders within the business can use to build requirements and use cases for CIAM.

Capture: Every business will need to capture users’ identities and profiles to engage with them in a personal manner.
Engage: At this stage, the organization must balance security and experience to connect with consumers on a deeper level.
Manage: This building block is an important consideration as it relates to managing PII and sensitive data for consumers.
Administration: Finally, administration, or admin, is an important aspect of the operations and maintenance of a CIAM platform.

Language: English • Duration: 13:48 • Resolution: 1280x720

Learn more about this virtual event


KuppingerCole PLUS

Get access to the whole body of KC PLUS research including Leadership Compass documents for only €800 a year

KuppingerCole Select

Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.

Stay Connected

KuppingerCole on social media

How can we help you

Send an inquiry

Call Us +49 211 2370770

Mo – Fr 8:00 – 17:00