Martijn Loderus: Building Blocks of CIAM
Consumer identity and access management (CIAM) is the connective technology between consumers and brands. CIAM is an important consideration when navigating routes to market for your products and services. A consumer’s journey navigating solutions to problems is where you can leverage the CIAM building blocks — capture, engage, manage and administration — for more personalized campaigns and direct consumer engagement. Read on to learn the meaning and drivers of these building blocks.
Capture: Every business will need to capture users’ identities and profiles to engage with them in a personal manner.
Language: English • Duration: 13:48 • Resolution: 1280x720Learn more about this virtual event
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