So this, the, the type slide and this image is very prescient. It's, it's interesting. We were actually using this early in the year when, when there was this idea that the pandemic or COVID might actually start to impact other countries. And what we didn't understand at the beginning of the year, when we, when we were working on publishing a white paper to go alongside the European UN, the European digital strategy was that actually this was gonna change the whole course of everybody's life. And so one of the things that I would like to, to cover in today's session is a little, little bit about us, but really more the European data strategy, the focus of the European union right now in developing these data spaces, a strong case for participation, which specifically links to digital identity and personal data back to 2012, and a very important paper written by co and Cole on life management platforms.
And then very quickly six case studies that are outlined in the, in the paper. And just a little bit about us. As I said, we, we have developed a personal data and consent platform. Our vision is to create a place for everyone to get equity and value for the information they share with transparency. And our overall lane with our technology is to make sure that each stakeholders are able to be given the right incentives to build that trust. And that transparency, one of the reasons why we focused on the European data strategy very quickly, we've won a, a series of international awards, but more importantly from perspective of personal identity, personal data, digital identity, RegTech, and FinTech, which was really why we wanted to focus on early this year in February. As soon as this paper was, was actually published by the European commission, we, we wanted to look at it from the perspective of what does this mean for the individual, for the citizen, for the customer, for the patient, for the student, the focus of this was a strategy for the European union around how it would create these data spaces.
But for us, we were really interested in, well, what does that mean for the individual that may actually work across those data spaces? And for those of you that are interested, there is a link to the full white paper, but I'm gonna take you through the, the, the key parts of, of that paper and where that connects with digital identity and also sharing data. So there are nine areas, data spaces that have been prescribed in that paper from industrial right through to skills, but what, and there is also a reference throughout the paper of the role of the digital citizen. And there are also some references to the possibility of individuals having increased digital rights to use their data, have access to their data, to share their data or their digital identity organizations. Like my data.org are actually referenced in the paper, but what isn't really addressed in a lot of detail is the fact that you and I, every minute of every day now are creating this digital twin.
So that's whether or not that's a service as we interact with government service, whether or not that's something that we are doing through an, an app platform, a social platform, a payment gateway, every moment we are creating data, or we are, we are being asked to use our identity. And so one of the discussions that's come out since the paper was published in February is the idea of adding a 10th data space or, or the concept of either a mutual or a data commons, which would be a personal data space. So unlike each of these special silos that would be dedicated to health or financial services or energy, this is a space that could have greater transparency and, and data rights obviously associated with things like the general data protection, data, access, data mobility, but the focus of that would be for individuals. And so that was really interesting for us.
And so we wrote the white paper from the perspective of looking at the business legal and technology aspects that would need to exist to enable such a horizontal data space, but also from a regulation point of view, what are the policy recommendations that could help such a data marketplace evolve? And, and more importantly, what are the current barriers? And those barriers may be actually policy. They may be commercial. They may also be technology or catalysts that could mean that this additional data space could not only develop, but could, could provide an opportunity for additional use cases. And I just wanna call out very quickly that the Australian government recently published a paper just a few weeks ago on privacy and data trust, which is worth mentioning with Australian citizens saying 81% of Australian citizens felt that when data was requested through a service, that didn't seem to be consistent with the service they were seeking.
It was immediately considered to be misuse. If we contrast that with a lot of work that we've been doing in Europe, specifically around consent and transparency with sharing data, we find that the minute we can bring the individual, the citizen, the customer, the patient directly into sharing data, we find that the data is generally more AC accurate trust in terms of the bidirectional sharing of that data increases. And we've seen consistently that be greater than 87%. So contrast that from 81% mistrust, turning that around to greater than 80% trust, and also that people are more engaged, but let's jump back in time to 2012. And this paper, if you haven't read this paper, I would encourage it's a blast from the past is a white paper written by could, would call on life management platforms, control and privacy for personal data. And I remember reading it just when it was published in early 2012 and being amazed at how prescient it was in terms of where we were headed for the future.
And when you look at that paper, which was really arguing a case for enabling the digital citizen to be involved with how their data identity is used, but once that trust and foundation is there from a policy point of view, and from a technology point of view, how many use cases could be opened up. And I think the paper does a fantastic job of describing a whole range of use cases that would be possible by unlocking that capability. So what we did in the white paper and what I wanna skip you through really quickly, and, and you could go to the paper to look at these use cases in more depth is just for, is just call out six of the cases that like the coal white paper touch, financial services, touch government services, touch standards, and these are things that are happening right now.
So these aren't things that are off in the future where we're, we are wondering around whether or not these things could be made possible either from a policy or a technology point of view. These are six case studies that demonstrate what it would look like to enable the digital citizens. So the first of them is in Australia. The company is Nexia, which is a global advisory. I think they're in the top 10 of accounting and advisory firms worldwide. And they have developed a platform actually using our technology to enable relationship managers, to provide a secure environment for digital collaboration. So that, that will enable things like portfolio management, estate planning services tax, and, and it also supports a whole range of third party integrations. You may or may not recognize some of the brands here, but these all support things like pension or what we call in Australia, superannuation, digital, signing, digital meetings, wills, being able to actually draft legal documents, bringing in financial data through ly.
So all of your bank accounts, and then also RP data brings in property valuations. So real time transactions. So this creates a collaboration where the customer has control of the data. The relationship manager has access to that data and the identity is managed and trusted through that platform. As a customer, let's jump to Europe here in Belgium and KBC bank, also using our technology, launched a digital safe through their KC bank, CBC bank, and the KC Brussels. So this is a capability that's actually embedded within their mobile banking application platform. It's a se separate, secure data enclave, and only the customer has access to that data. And why is that important? Will KBC have managed to be voted the, the most trusted brand in Belgium, so not bank, but trusted brand five years in a row. And this is a step towards empowering customers with their data, with their identity, with their documents in a secure environment that is completely under their control.
Let's jump now to a more international context, w three C and the distributed identity foundation and some of the work that's happening in the standards environment. That's enabling these trusted data ecosystems. So specifically the work on verifiable credentials and distributed identity that would in our enable interoperable standards for the issuing of credentials for the underlying trust, and being able to prove that those credentials are Tampa proof, and also to start building these trusted interoperable interoperable networks, whether or not that's within a particular jurisdiction or whether that's cross border, whether or not that is an ecosystem that is also then interoperable with another ecosystem, whether or not that's a white label wallet that can then be configured to be used in a whole range of scenarios, such as travel government, identity, health, smart home, I T insurance and finance. And so one of the things that is really important out of this body of work is how it's enabling a lot of the applications that are coming out and being made available in a decentralized way, actually, to function from an interoperability point of view.
One of the other case studies we focus on is two organizations that are advancing things either around standards, specifically around identity or understanding a human centric approach to data management. And so that's the Canara initiative that are very active in standards, specifically around identity and identity frameworks. And originally starting in Finland and now operating around the world. My data originally started as a white paper concept, developed into a community then became an organization. And now one of the initiatives that that was launched a few months ago is a process to assess technology providers. And I'm very proud to say that, that we were one of the first 16 companies to go through this process to assess the technology from the lens of whether or not it is human-centric and can enable a lot of these human-centric use cases. And so there were 16 companies that were originally assessed early in the European summer, and I believe a new, a range of companies have just been announced. And the interesting thing about this case study is this links back to the European data strategy that also talked about my data organization and a potential approach in terms of designing and enabling human centric technologies.
The next use case is a little more futuristic, but some of the building blocks are putting put in place around data mobility, and that is the intentions marketplace. So we outlined what would happen going back to the KuppingerCole paper, if customers were able to commission their identity and their data into a marketplace, where there was actually an intention where they were specifically focused on procuring a product, a service advice, or experience, and they were able to prove who they were in a trusted way together with personal data or in fact documents. And so you can imagine in the white paper, we talk about what that would look like if you were trying to purchase or lease a new car, but it could be true. Also, if you were focused on a mortgage application, finance, retail products, travel insurance, the, the use case goes into more detail around how that could be enabled in many ways.
And then last but not least, the last use case we focus on is actually some of the work that we've been doing with our technology. And that is actually opening this up in a modular way through a developer Porwal. So that applications can actually be built on that technology. So we go into some detail in that case study around the type of consumer facing applications that can be built, the types of capabilities that can be embedded in existing government infrastructure and the work that we've been doing to actually modularize that technology by way of SDKs APIs and an extensive suite of documentation. And so with each of those case studies, we look at what's happening. Now, what's real. We also look at some of the barriers to adoption, and some of those things are specifically around policy or standards or market accelerators. And then we also look at how those things can be accelerated. So I would encourage you to look at the paper, have a look at the case studies that obviously go into, into greater detail. And if you would like some information, either on some of the case studies that are outlined more information on the paper or some of the bodies or the initiatives that are outlined there, there are my details here on screen, and we'd be very, very happy to, to share more information or answer any questions in relation to today's presentation or, or anything that's outlined in the paper. Thank you.
