Playlist
Customer Identity & Marketing Automation
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4 videos in this playlist
Event Recording
Dinçer Sidar: Unlocking the Potential of CX: IAM Practices for Corporate Clients
Jul 20, 2020
Banking products have become commodities; the only way to stand out from competition is to offer differentiating customer experience. Both retail and corporate clients expect personal, easy, and smart solutions from their banks. Identity & Access Management plays an essential role in this equation – offering high level of security without compromising on customer experience is the main challenge.
In this keynote session, Dinçer Sidar will talk about the changing customer expectations and deep dive into IAM practices and learnings for corporate banking clients.
Event Recording
Interview: Implications of Recent Court Ruling on EU-US Data Protection Umbrella Agreement
Jul 20, 2020
Hours ago the EU Court ruled that the Privacy Shield called EU-US Data Protection Agreement is invalid, while it considers Standard Contractual Causes to be valid. Also, intersting in this context is the US Cloud Act. This may be of some impact to existing and future transcontinental relationships and the usage of US-based services within the EU. In this interview, Annie Bailey and Mike Small will discuss these new developments and implications.
Event Recording
Matthias Reinwarth: Convergence - Integrating CIAM into Enterprise Architectures
Jul 17, 2020
Consumer Identity Management (CIAM) ensures privacy, consent management, security, personalization and user experience for external users, especially consumers and customers. Although the drawbacks of building yet another data silo are obvious, many organizations still view CIAM as an isolated system. But this ignores significant potential. Matthias Reinwarth talks about the range of opportunities that can be gained by converging CIAM into an overall IAM concept, but also by integrating CIAM into broader cybersecurity and marketing infrastructures.
