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Consumer Identity Management (CIAM) ensures privacy, consent management, security, personalization and user experience for external users, especially consumers and customers. Although the drawbacks of building yet another data silo are obvious, many organizations still view CIAM as an isolated system. But this ignores significant potential. Matthias Reinwarth talks about the range of opportunities that can be gained by converging CIAM into an overall IAM concept, but also by integrating CIAM into broader cybersecurity and marketing infrastructures.
Consumer Identity Management (CIAM) ensures privacy, consent management, security, personalization and user experience for external users, especially consumers and customers. Although the drawbacks of building yet another data silo are obvious, many organizations still view CIAM as an isolated system. But this ignores significant potential. Matthias Reinwarth talks about the range of opportunities that can be gained by converging CIAM into an overall IAM concept, but also by integrating CIAM into broader cybersecurity and marketing infrastructures.
Head of Advisory
