CIAM, MarTech and AI - Be Prepared for the next Big Thing
- TYPE: Track START DATE: Friday, September 21, 2018 START TIME: 13:30
Date: Friday, September 21, 2018 Time: 13:30-14:30
Why Identity Integration is Foundational for a Seamless User Experience
Dieter Schuller, Radiant Logic
Most organizations understand the importance of identity’s role in providing privacy and security when it comes to the user experience. But identity is more than that. In fact, many organizations have moved to the understanding that identity and application contexts are actually the foundation for providing the right user experience and appropriate information disclosure. Although the connection between a great user experience and a 360 view of your users is now undeniable,...
Panel: The Future of Marketing
Bob Hayes, Business Over Broadway • Dr. Hans Lombardo, Blockpass IDN • Martin Gontovnikas, Auth0 • Craig Ferrara, SAP Customer Data Cloud from Gigya
Marketing is in a transitional era. New technologies have changed so much about how marketers work -- from the responsibilities of the chief marketing officer, to what content is created, and why. The smartest marketers today are agile and able to quickly adapt to change. From experimenting with artificial intelligence (AI) and refining how to use big data to connect with consumers on their own terms and building brand loyalty with authentic storytelling. This...
Date: Friday, September 21, 2018 Time: 14:30-15:30
The Mirror of Conversational AI
Mark Stephen Meadows, Botanic Technologies, Inc.
This talk looks at how a conversational AI system is a mirror, composed of two identities. The input from the user and the output from the AI system contain vast arrays of data. And today, with legislation like GDPR and security concerns we look at how the user's identity is of great value, how the bot's identity must be authenticated, and ways these two complicated systems can be managed for maximum value to both parties.
Nudging Customers into Action with Behavioral Economics
Martin Gontovnikas, Auth0
Demonstrating that humans’ irrational decisions actually follow a predictable pattern netted Behavioral Economist Richard Thaler the Nobel Prize last December. His bestseller Nudge: Improving Decisions About Health, Wealth, and Happiness looks at ways to effect change despite humans’ cognitive biases for irrational choices. In the increasingly complex marketing environment, understanding your customers’ root motivations and using them can lead to more effective...