Balancing Customer Experience Excellence and Privacy Requirements

Date: Tuesday, September 12, 2017 Time: 11:00-12:00

People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories

There’s a reason why many of us use the same simple password for every login: Who can remember dozens of different combinations of numbers and letters?  The good news is that technology is on the verge of rendering passwords obsolete – bolstering security, as well as making users and customers happier.  In this session, hear user case studies and leading practices for improving security, efficiency, and user experience.