Balancing Customer Experience Excellence and Privacy Requirements

  •  TYPE: Track    START DATE: Tuesday, September 12, 2017     START TIME: 11:00  
Parent Track

Moderator(s):

Sessions:

The “Why” Behind Customer Journeys

Date: Tuesday, September 12, 2017 Time: 11:00-12:00

The “Why” Behind Customer Journeys
Christian Goy, Behavioral Science Lab

People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories

Panel: A world beyond passwords - Improving security, efficiency, and user experience
Ryan Fox, Capital One • Alex Bolante, Deloitte Risk and Financial Advisory • Bob West, Echelon One

There’s a reason why many of us use the same simple password for every login: Who can remember dozens of different combinations of numbers and letters?  The good news is that technology is on the verge of rendering passwords obsolete – bolstering security, as well as making users and customers happier.  In this session, hear user case studies and leading practices for improving security, efficiency, and user experience.

How to Build Consumer Systems that have Privacy Designed in

Date: Tuesday, September 12, 2017 Time: 12:00-13:00

How to Build Consumer Systems that have Privacy Designed in
Lisa A. Hayes, Center for Democracy & Technology (CDT)


Panel: From Dumb Cookies to Informed Consent: Privacy-by-design as a Strategic Requirement
Pamela Dingle, Microsoft • Jason Rose, Gigya • Alex Simons, Microsoft Identity Division • Tim Maiorino, HRS • Lisa A. Hayes, Center for Democracy & Technology (CDT)

This panel will include a look at the GDPR requirements, with an emphasis on the business opportunities for creating closer customer relationships when moving to informed consent; including the ability to potentially convince customers of moving to non-freemium models and paying for better service. We will also consider the impact on how the customer journey will change to gain consent for additional purposes.


Seattle, USA

Conference

Consumer Identity World USA 2017

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Sep 12 - 13, 2017 Seattle, USA