Analyst details
Matthias Reinwarth
Lead Advisor & Senior Analyst
Kaiserslautern / Germany
Experience:
25 years in IT
At KuppingerCole since 2014
Email
@mreinwarth
Profile
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Roles & Responsibilities at KuppingerCole: As Lead Advisor & Senior Analyst at KuppingerCole, Matthias oversees the KuppingerCole advisory team, acts as lead advisor in various customer advisories and also provides research in his areas of expertise. Background & Education: Based on a combined education in economics and IT, Matthias has been working as a trusted advisor and consultant for customers since 1993. |
Areas of coverage:
Professional experience: Matthias has acquired profound practical experiences in IT as a consultant and advisor for more than 25 years. He has been successfully working in assignments with a wide range of customers covering many sectors including media, government, financial, telecommunications, logistics, automotive and other industries. He has co-authored the first German book on directory services in 1999 and has since 1994 authored many publications, including articles, research documents, webinars and blog posts. |
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When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their [...]