Analyst details
Martin Kuppinger
Founder and Principal Analyst
Stuttgart / Germany
Experience:
25 years in IT industry
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Roles & Responsibilities at KuppingerCole: As Founder and Principal Analyst, Martin Kuppinger oversees the KuppingerCole research, provides own research, engages in Customer Advisories in his role as Trusted Advisor, and acts as a Managing Director. Background & Education: Martin wrote more than 50 IT-related books and is known as a widely-read columnist and author of technical articles and reviews in some of the most prestigious IT magazines in Germany, Austria and Switzerland. He is also a well-established speaker and moderator at seminars and congresses. Martin holds a Bachelor in Economics. |
Areas of coverage: Martin Kuppinger oversees all areas of KuppingerCole research. Professional experience: His interest in Identity Management dates back to the 80s, when he also gained considerable experience in software architecture development. Over the years, he added several other fields of research, including virtualization, cloud computing, overall IT security, and others. Having studied economies, he combines in-depth IT knowledge with a strong business perspective. |
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Connected Consumer
When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their [...]