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Customer Identities as One of the Most Valuable Assets of a Company

  • LANGUAGE: English DATE: Tuesday, October 22, 2019 TIME: 18:00 -22:00
Customer Identities as One of the Most Valuable Assets of a Company
Enjoy an evening with interesting lectures in a relaxed atmosphere together with experts from various fields. Take part in stimulating discussions and enjoy personal fireside chats on current digitalization and identity topics in various industries. Network and discuss with an exclusive circle of participants in a hip location of the city, with selected food and drinks.
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Topics of the Evening:

#1 How Not to Lose Customers During Authentication and Registration Processes

 Information security and privacy are mandatory for login and registration processes at customer portals, not just because it is a legal requirement (e.g., PSD2 and GDPR), but also because trust is key in building and maintaining customer relationships. On the other hand, complex passwords or even two-factor authentication (e.g., based on a password and a hardware token) might hinder customers accessing a particular service—and can therefore impair the customer experience and/or commercial success. Roland Bühler will talk about how not to lose customers during the authentication and registration processes.

#2 How to Make a Customer out of a Consumer – The Technologies that Can Help You

The challenge of Identity & Security really starts when the anonymous consumer wants or shall become a digital customer of your new and cool services. It is about identification, about registration, about authentication. This involves fraud mitigation, security and avoiding identity theft (or fraud after identity theft), but also efficient and convenient processes. There are many technologies that can support, and many of these you must use – but well-thought-out, and opting for the right approaches. Martin Kuppinger will talk about how Adaptive Authentication, Video Identification, Blockchain ID, ID Providers, and many other elements can play together and what the main considerations are you should keep in mind to end up with a smooth, not a bumpy process for your customers. Your success will be based on serving your customers well.

#3 How to Protect your Customers from Data Breaches

Every organization is looking for ways to protect itself from falling victim to cyber-attacks, especially when it comes to sensitive data, such as customer data. So they are beginning to take action to protect their business from these threats. A mature and up-to-date plan that thwarts or timely detects cyber threats can protect your business from data loss and keep your customer data secure with appropriate technology and process controls.But "Assume Breach" is by no means a new concept. So what do we do if the data loss happened? Are we fast enough, do we communicate adequately and comprehensively with all stakeholders. 
Matthias Reinwarth will talk about the protection of customer data along the customer journey and even in the event of a breach. Because this too means protecting customers from the fall-out of cyber-attacks. And properly carried out it might be essential for your company in surviving such an  incident.

Speakers

Roland Bühler

Roland Bühler Senior Analyst

KuppingerCole

Roland Bühler is focused on technology consulting and project management in the marketing and media sector. He is helping companies to automate marketing and to create digital customer journey maps. Considering privacy and information security aspects is mandatory in his area of activity....

Location / Hotels

Heineken Experience Amsterdam - Moutzholder

Heineken Experience Amsterdam - Moutzholder

Stadhouderskade 78 • 1072 Amsterdam • Neteherlands
Phone: +31 20 721 5300
Web: http://heineken.com

Event Location


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Information

Amsterdam

KCx Talks

Customer Identities as One of the Most Valuable Assets of a Company

Language:
English
Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Oct 22, 2019 18:00 -22:00 Amsterdam
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