Customer Experience (CX) is the central starting point when it comes to the strategic definition of your CIAM. Managing millions of identities and handling several millions of interactions per day is a technical challenge that changes every day. However, ease of use, efficiency, and joy of use by the customer are indispensable prerequisites. At the same time, it is mandatory that every consumer can have controlled access to his personal data.
Managing customer information in a digitally changing economy with many business partners in need of access is one of today's biggest challenges and will continue to evolve rapidly. Understanding the wishes and requirements of customers and mapping them successfully in CIAM processes is the key to successful online business. Customers have a constantly growing selection of online service providers, your CIAM is one of the decisive points with which you can drive your customers to choose your business and achieve a lasting customer loyalty for your company.
Consumer Identity and Access Management (CIAM) is many things. For some, it’s all about streamlining the user experience through technologies and practices that make it easier for them to securely log in. For others, IAM is all about identity lifecycle management – ensuring that accounts are set up, modified, and deleted in a timely, accurate, and secure manner. And for still others, it focuses on security and compliance through technologies and practices that make governance activities such as attestations easy and complete or adding a layer of control and visibility to privileged accounts and “superuser” access. Facing reality CIAM is all of this, and even more.
At the Consumer Identity World, you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.
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CIAM is the fastest growing specialty in Identity and Access Management (IAM) that has emerged in the last few years to meet evolving business requirements. Many businesses and public-sector organizations are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services.
With a great mix of best practices, single presentations, panel discussions, thought leadership and analyst view the CIW offers you a unique mix out of key takeaways for your business. Meet and discuss with speakers from all over the world and receive their advice for your business challenges.
To manage ownership of customer information in a digitally transformed economy with numerous business partners demanding access is one of the most significant evolutions today and it will continue to evolve rapidly. With CIAM (Customer Identity & Access Management), data from various sources such as CRM, ERP, Identity Management, and your Website converges. That is why the link of Secure Identity & Access Management with Customer Relationship Management continues to be of the utmost importance for any digital business.
The challenge is to offer user-friendly login procedures via social media accounts, passwords or biometric devices while securing and respecting personal data at the same time. This combination must be taken seriously to provide a smooth Customer Experience (CX) and to guarantee that every consumer can control the access to his personal information.
Besides the fact that you need to know your customer to serve him right you furthermore need to create a great customer experience. What makes your service attractive and trustworthy and how can you satisfy your clients? Learn at CIW more about the importance of the customer journey and the right sales & marketing strategies while securing the personal information in a strategic and user-friendly way.
Artificial Intelligence arises and changes the way we work. How can you use it to improve your business? Get to know more about AI, Chatbots, Marketing Automation and other future trends you and your Marketing Department need to be prepared for.
Receive an impression of the latest CIAM solutions on the market and learn how to choose the right partner for your necessities.
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