Consumer Identity World Tour 2017

Balancing User Experience, Privacy, and Security for the Connected Consumer 

Dive Deeper into the World of CIAM

The Consumer Identity World Tour is the place where you can dive deeper into the world of CIAM. Learn more about privacy by design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way. 

With so many different data sources, Customer Identity & Access Management (CIAM) needs to be secure, clear and user-friendly at the same time. That is why the combination of Identity & Access Management and Customer Relationship Management continues to be a core element for any digital business.

Managing customer information in a digitally transformed economy with numerous business partners demanding access is one of the most significant challenges today and it will continue to evolve rapidly. Furthermore, the challenge is to offer user-friendly login procedures via social media accounts, passwords or biometric devices while securing and respecting personal data at the same time. This combination must be taken seriously to provide a smooth Customer Experience (CX) and to guarantee that every consumer is able to control the access of his personal information. 

Nevertheless, the EU General Data Protection Regulation is coming soon. Be prepared to deal with the personally identifiable information of EU citizens when compliance is required on May 25, 2018