Customer Identity & Marketing Automation

Build Agile Identity Management for a Better Customer Experience

Customer Identity & Marketing Automation

International Top Speakers • Best Practice Sessions • Event Platform to Network with Participants & Speakers

Organizations face multiple challenges when it comes to Identity and Access Management. Ensuring safe and efficient access to services is crucial when dealing with thousands of customers and the identities they create and manage. Consequently, customer identity and access management (CIAM) requires a nuanced approach that focuses on security and compliance as well as user experience. Successful CIAM guarantees a secure and seamless customer experience. However, due to constantly evolving customer needs, an increasing number of digital services, and a growing number of data protection and privacy regulations, this might be difficult to achieve. 

Join our analysts and international experts to learn how to navigate these challenges to achieve effective identity management and a better customer experience, explore the future of CIAM and data protection, understand the role of AI in marketing automation, and identify the best practices to follow for CIAM.


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Key Topics

  • Effective Identity Management for Better Customer Experience

  • The Future of CIAM & Data Protection

  • AI and Marketing Automation

  • Best Practice Cases for CIAM

Customer Identity & Marketing Automation Agenda

Thursday, July 16, 2020
12:00 - 12:10 Welcome Session
Jennifer Haas, Project Manager, KuppingerCole
12:10 - 12:30 Convergence - Integrating CIAM into enterprise architectures
Matthias Reinwarth, Lead Advisor & Senior Analyst, KuppingerCole
12:30 - 12:50 Customer IAM (CIAM) and Digital Transformation
Martin Ingram, Product Owner IAM, Royal Bank of Scotland
12:50 - 13:10 Keynote 3
13:10 - 13:30 Interview with Platinum Sponsor
13:30 - 14:00 Break
14:00 - 14:20 Keynote 5
14:20 - 14:40 TBA
Richard Meeus, Senior Technology and Strategy Director, Akamai
14:40 - 15:00 TBA
Katryna Dow, Founder & CEO, Meeco
15:00 - 15:20 Panel: Addressing the Customers' „Pain Points“ - CIAM for Better Security and Compliance  
Melissa Carvalho, Global Cyber Security Vice President, Royal Bank of Canada
Katryna Dow, Founder & CEO, Meeco
Martin Ingram, Product Owner IAM, Royal Bank of Scotland
15:20 - 15:40 KC Virtual Awards
Matthias Reinwarth, Lead Advisor & Senior Analyst, KuppingerCole
15:40 - 16:20 Break
16:20 - 16:40 Keynote 6 - auth0
16:40 - 17:00 Session 3
17:00 - 17:20 Trends and Findings From the Leadership Compass
John Tolbert, Lead Analyst, KuppingerCole
17:20 - 17:40 Panel: Customer Identities are Critical - How can Businesses Build Trust and a Privacy-Centric CIAM Strategy?
Richard Meeus, Senior Technology and Strategy Director, Akamai
17:40 - 18:00 Vectors of Identity: A Model for Better User Experience
George Fletcher, Identity Standards Architect, Verizon Media Group


Anne Bailey is an analyst covering emerging technologies such as blockchain and artificial intelligence, and helps synthesize the implications for companies, industries, and markets.She holds a Bachelor from Pacific Lutheran University, a Master’s Certificate from Johns Hopkins-Nanjing...

Katryna Dow is the founder and CEO of  Meeco ; a personal data platform that enables people to securely exchange data via the API-of-Me with the people and organisations they trust  Katryna has been pioneering personal data rights since 2002, when she envisioned a time when...

Martin Ingram is the Identity & Access Management Product Owner for RBS, in charge of transforming identity & access management for RBS to support new customer digital journeys and requirements such as PSD2.  Prior to RBS he has had a broad experience in security both from a...

Background: John Tolbert is a Lead Analyst and Managing Director of KuppingerCole, Inc (US). As Lead Analyst, John covers a number of different research areas, outlined below. John also advises cybersecurity and IAM vendors, from startups to Fortune 500 companies, regarding their product and...

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Virtual Event

Customer Identity & Marketing Automation

Contact person:

Ms. Lauren Zuber
+49 211 23707725
  • Jul 16, 2020 12:00pm - 6:00pm CEST
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