An extreme lack of innovation has led to online forms dominating online buying for over two decades. The latest identity platforms use fast, easy, and secure technology to streamline customer sign-ups and simplify data. Today, customer experience is the main differentiator for businesses selling online. A competitive customer experience, though, requires balancing two conflicting needs: providing a fast, minimal sign-up experience for customers and collecting clean, compliant customer data for functions like personalisation, marketing, and compliance. Organisations that can address sign up speed and data without compromise will lower abandonment rates, improve customer experience, and limit their risks of mishandling data and regulation.
Language: English • Duration: 53:58 • Resolution: 1280x720