Many businesses and public sector organizations are finding that they need to collect, store, and analyze more information about the consumers who use their services to provide better digital experiences, create new sales opportunities, and increase brand loyalty.
In addition, organizations, particularly in the financial sector, need to verify the identity of their customers to help fight fraud, corruption, money laundering and terrorist financing, and comply with a growing number of laws and regulations, commonly known as Know Your Customer (KYC) requirements.
All these needs are helping to drive the growing market for Consumer or Customer Identity & Access Management (CIAM) technology solutions that are designed to meet the evolving technical requirements for businesses and other organizations that deal directly with consumers and citizens.
CIAM has developed as a specialized form of IAM and typically includes functionality for analyzing consumer behavior, collecting consent...
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