Prabath Siriwardena - Five Pillars of Consumer IAM
Transforming the customer experience is at the heart of digital transformation. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. Customer Identity and Access Management (CIAM) is a whole emerging area in the IAM, which is essentially an ingredient for digital customer experience. Today’s increasingly sophisticated consumers now view digital interactions as the primary mechanism for interacting with brands and, consequently, expect deeper online relationships delivered simply and unobtrusively. CIAM turns customer data into Gold! Strong/Adaptive Authentication, Privacy, Scalability, APIs and Analytics are the five pillars of CIAM.
Language: English • Duration: 21:46 • Resolution: 1280x720
Watch on YouTube Download the webcast Learn more about this conferenceVideo Links
KuppingerCole PLUS
Get access to the whole body of KC PLUS research including Leadership Compass documents for only €800 a year
KuppingerCole Select
Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.
Stay Connected
How can we help you