Knowing Your Customer Well: The Importance of Assurance and Identity Governance for CIAM

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Just like traditional IAM, CIAM requires identity governance to verify and maintain the required quality of the identity attributes collected from consumers. “Quality over quantity” should be your motto from now on: not only it ensures that the data your marketing and business analytics are based on is valid and up-to-date, it automatically reduces the risk of compliance violations, which in case of GDPR can be very costly. Given the widely varied level of trustworthiness of various customer-generated data (remember, “on the Internet, nobody knows you're a dog”), the importance of identity assurance increases dramatically. Depending on the industry and area of operation, integration with external assurance providers may even become a must-have feature of your IAM infrastructure, subject to compliance regulations. And, of course, scalability to millions (let’s be optimistic) of potential customers is another must.

Language: English • Duration: 57:16 • Resolution: 1280x720

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