Identity Verification: Why It Is Needed and How It Can Benefit the Business

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The COVID-19 pandemic has transformed the way customers engage with brands and led to increased digital interaction. But this has increased the incidence of fraud during the account creation process. As a result, businesses now face the challenge of verifying customer identity and verifying that those entities interacting with their brand are human and who they claim to be. Join identity experts, Martin Kuppinger, Principal Analyst at KuppingerCole and Armin Ebrahimi, head of Distributed Identity at Ping Identity, as they discuss how best to tackle these challenges without adding unnecessary friction to the user experience to reduce the risk of customer drop off and lost business. 

Language: English • Duration: 57:36 • Resolution: 1920x1080

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