Marketing to the Future: A CMO’s Roadmap for Customer Experience Management

  • TYPE: Keynote DATE: Tuesday, September 12, 2017 TIME: 17:40-18:00 LOCATION: 406
Conference Agenda

Everyone is talking about Digital Transformation but how do we really get there? Digital Transformation really starts when an organization can unify around the customer. It’s a shift from thinking like departments to thinking customer-first through systems of nurture across Advertising, Marketing, Sales, Customer Service where all employees are Sellers; all employees are Marketers; all employees are Care; and all employees are in Research. In this session Grad Conn, General Manager & CMO, Microsoft U.S.A. will talk about what it takes to build a customer-centric marketing organization across every stage of the customer journey – from Anonymous Visitors to Customers & Fans. 

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As General Manager for the Microsoft U.S. Central Marketing Organization Grad leads a team of 21 st -century marketers and data professionals who drive B2B revenue marketing activities for the $35B Microsoft commercial business in the United States. Core areas of responsibility include content...

Session Links

Grad Conn - Marketing to the Future: A CMO’s Roadmap for Customer Experience Management

Seattle, USA


Consumer Identity World USA 2017

Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
  • Sep 12 - 13, 2017 Seattle, USA