Marketing to the Future: A CMO’s Roadmap for Customer Experience Management
- TYPE: Keynote DATE: Tuesday, September 12, 2017 TIME: 17:40-18:00 LOCATION: 406
Everyone is talking about Digital Transformation but how do we really get there? Digital Transformation really starts when an organization can unify around the customer. It’s a shift from thinking like departments to thinking customer-first through systems of nurture across Advertising, Marketing, Sales, Customer Service where all employees are Sellers; all employees are Marketers; all employees are Care; and all employees are in Research. In this session Grad Conn, General Manager & CMO, Microsoft U.S.A. will talk about what it takes to build a customer-centric marketing organization across every stage of the customer journey – from Anonymous Visitors to Customers & Fans.
- Registration fee:
- Contact person:
Mr. Levent Kara
+49 211 23707710
- Sep 12 - 13, 2017 Seattle, USA