Programmatic advertising is dead - long live Consumers! Really?

  • TYPE: Keynote DATE: Tuesday, September 12, 2017 TIME: 17:20-17:40 LOCATION: 406
Conference Agenda

The truly awful practice of tracking through cookie matching may finally have found its nemesis in combined effects of ad blockers, new browsers, and the GDPR.  But there is still a big headwind to be navigated before we can say the job is done. What could be the role of industry consortia like Kantara to help bring about improved privacy - aware practices and education?  In this presentation, we will overview the landscape and the forces for 'good'.


Watch the video:  
Log in to download the presentation:  

Speaker:

Colin is the Executive Director of the Kantara Initiative Inc, the globally acknowledged thought leader and emerging practice resource centre for federated digital identity, access and consent-based information sharing. Colin's combined public and private sector background in online identity and...


Moderator:

Session Links

Colin Wallis - Programmatic Advertising Is Dead, Long Live Consumers! Really?

Quick Links

Stay Connected

Information

Seattle, USA

Conference

Consumer Identity World USA 2017

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
Mastercard Visa American Express PayPal
Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Sep 12 - 13, 2017 Seattle, USA

How can we help you

Send an inquiry

Call Us +49 211 2370770

Mo – Fr 8:00 – 17:00