Programmatic advertising is dead - long live Consumers! Really?

The truly awful practice of tracking through cookie matching may finally have found its nemesis in combined effects of ad blockers, new browsers, and the GDPR.  But there is still a big headwind to be navigated before we can say the job is done. What could be the role of industry consortia like Kantara to help bring about improved privacy - aware practices and education?  In this presentation, we will overview the landscape and the forces for 'good'.