Balancing Personalization and Trust in the Age of the Customer
- TYPE: Keynote DATE: Tuesday, May 10, 2016 TIME: 19:20-19:40 LOCATION: AUDITORIUM
In today’s connected world, customer data is more abundant, specific and readily available than ever before. However, for too long consumers have been asked to provide their valuable details to companies with little to no benefit, often putting themselves at risk of having their data breached or being spammed with meaningless content at every turn. In short, consumers have been getting a raw deal for their data.
The status quo of poor customer experience and lax security is now being challenged by the onslaught of new privacy regulations, the growing cost of non-compliance and consumer expectations for relevant journeys across devices and platforms. This is leading to a new breed of “customer-obsessed” organizations that are committed to providing personalized customer experiences while meeting the requirements for data protection and privacy.
In this session, find out how customer-obsessed businesses are increasing their audiences and creating trusted, customized experiences across devices and platforms in exchange for first-party data. We’ll provide case studies of how leading brands are leveraging customer identity and access management (CIAM) to create personal relationships at scale while maintaining high degrees of data privacy and security. You will leave this session with practical approaches to meeting and exceeding consumer expectations in the new age of the customer.
- Registration fee:
- Contact person:
Mr. Levent Kara
+49 211 23707710
- May 10 - 13, 2016 Munich, Germany