If Your Customers Don´t Feel Safe, They Will Leave You

More than 559 million adults have been victims of cyber-crime - that´s more than the population of the European Union. More businesses are trying to connect with customers on social and mobile but, 15% of social networking users have had accounts infiltrated and 21% have fallen prey to mobile or social attacks. Only one incident can cause a customer to shift brands. If you are trying to find new paths to market online, don´t miss this session. Securing the customer experience should be the top priority for any business initiative involving cloud, mobile and social. Faced with the need to secure a growing hosting business with more than 10,000 customers accessing services on-line, British Telecom Identity enabled their applications to secure their customer data and transactions. In this session, Peter Boyle Head of Identity Services for BT will discuss how to keep your customer safe, loyal to your brand and keep them coming back for more.