Leadership Brief: The Limits of AI in Marketing Automation - 79007

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Artificial intelligence and machine learning are megatrends in marketing analytics and automation—it's often seen as the holy grail of digital marketing, as its possibilities seem to be endless. But are they? This leadership brief discusses typical limits and risks of ML-based marketing automation—and shows how to overcome or manage them.


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Apr 10, 2019

Leadership Brief: The Limits of AI in Marketing Automation - 79007

Artificial intelligence and machine learning are megatrends in marketing analytics and automation—it's often seen as the holy grail of digital marketing, as its possibilities seem to be endless. But are they? This leadership brief discusses typical limits and risks of ML-based…

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