Focus Area: Consumer Identity & Privacy

What is Consumer Identity & Privacy

When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their products and services through various channels and deploying various types of devices. It is essential to know the relevant attributes of that customer at the right time: An improved user experience leads to customer satisfaction and thus to returning customers.

Selecting the right items of information and a proper understanding of the quality and reliability of that data are essential management tasks. Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or helpdesk interaction. Consumers use various devices to access required services and they use different accounts in different contexts. On the other hand, the act of providing personal information to a commercial organisation will only be possible when the consumer can expect the required level of trustworthiness and security being applied to personal data. Trust is essential and losing this trust will inevitably endanger the business model and thus threaten the existence of an enterprise.

Latest Research, Upcoming Webinars and Events From
Consumer Identity & Privacy

Blog

Cybersecurity Leadership Summit Berlin 2018 - Review

This month we launched our Cybersecurity Leadership Summit in Berlin. A pre-conference workshop entitled “Focusing Your Cybersecurity Investments: What Do You Really Need for Mitigating Your Cyber-risks?” was held on Monday. The workshop was both business-oriented and technical in nature. Contemporary CISOs and CIOs must apply risk management strategies, and it can be difficult to determine which cybersecurity projects should be prioritized. Leaders in attendance heard the latest applied research from Martin Kuppinger, Matthias Reinwarth, and Paul Simmonds. Tuesday’s...

Executive View

Executive View: SAP Customer Data Cloud - 79001

SAP Customer Data Cloud provides a complete solution for Consumer Identity and Access Management.   Entirely cloud-based, SAP Customer Data Cloud delivers advanced customer identity, consent, profile management and marketing service functionality for enterprise customers.

Webinar

API Security: Separating Truth from Fiction

APIs (application programming interfaces) have undergone a truly amazing transformation in recent years. From an obscure technical term only software developers were familiar with, they have developed into one of the foundations of today’s digital business. Nowadays, APIs are everywhere – they enable business communications with partners and customers, make applications from different vendors work together seamlessly, power large IoT networks and the whole cloud. For many companies, APIs have even become the very foundation of their business models and the primary source of income.

Congress

European Identity & Cloud Conference 2019

Come to the place where the Digital Transformation is happening. The European Identity & Cloud Conference, held from May 14-17, 2019, offers a mixture of best practice discussions, visionary presentations, and networking opportunities with a future-oriented community. More than 800 thought leaders, leading vendors, analysts, executives, and end-users get together in Munich to be inspired by a list of world-class speakers.

Latest News From Consumer Identity & Privacy

Conference

Cyber Access Summit 2019

Willkommen zum Cyber Access Summit (CAS) 2019! Gestalten Sie die Zukunft der digitalen Transformation und diskutieren Sie mit Kollegen und Branchenexperten. Das Programm des deutschsprachigen Cyber Access Summit 2019 nimmt aktuelle Themen und Trends im Bereich des Identity und Access…

Conference

Consumer Identity World EU 2019

At the Consumer Identity World you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.

Conference

Consumer Identity World USA 2019

At the Consumer Identity World you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.

Conference

Digital Finance World 2019

Welcome to the new world of Digital Finance: DFW - Digital Finance World, Frankfurt, September 18 – 19, 2019 - is the place for finance innovators from traditional players to meet with Fintechs and Start-ups to shape the Future. Here you can interact with a targeted and engaged financial…

Conference

Blockchain Enterprise Days 2019

Blockchain Enterprise Days (#BeDays19) will take place September 18-19, 2019 in Frankfurt, Germany. Blockchain is still on everyone's lips and is no longer reserved for the financial sector. For this reason, the Blockchain Enterprise Days will focus on further enterprise application areas of…

Congress

European Identity & Cloud Conference 2019

Come to the place where the Digital Transformation is happening. The European Identity & Cloud Conference, held from May 14-17, 2019, offers a mixture of best practice discussions, visionary presentations, and networking opportunities with a future-oriented community. More than 800 thought…

Blog

Data Privacy & CX

Beyond the new data privacy regulations: how to improve customer understanding and the customer experience? When it comes to state-of-the-art sales and marketing, customer experience (CX) is a highly important topic. Creating and analyzing outstanding customer journeys while considering…

Webcast

CCPA vs. GDPR: An Overview on Similarities and Differences

Over the last few years, the world has witnessed an increasing number of data breaches involving the credentials and PII of employees, citizens, and consumers. We've all experienced breach fatigue and/or been impacted by these losses.

Executive View

Executive View: SAP Customer Data Cloud - 79001

SAP Customer Data Cloud provides a complete solution for Consumer Identity and Access Management.   Entirely cloud-based, SAP Customer Data Cloud delivers advanced customer identity, consent, profile management and marketing service functionality for enterprise customers.

Blog

Thoughts on the Acquisition of Janrain by Akamai

2019 started off with a very noteworthy acquisition in the identity and security space: the purchase of Janrain by Akamai. Janrain is a top vendor in the Consumer Identity market, as recognized in our recent Leadership Compass: https://www.kuppingercole.com/report/lc79059. Portland,…

About KuppingerCole Analysts

Our Capabilities

KuppingerCole’s values are expertise, thought leadership, neutrality and outstanding practical relevance.

Our People

KuppingerCole’s highly qualified and globally recognized analysts continuously research and update KuppingerCole online research library, and perform manufacturer-independent advisory services.

Our Methodologies

Proven approach of KuppingerCole focuses on lean, efficient projects, with a structured methodology based on ongoing research, publications, and thought-leading deep knowledge of our analysts.

Our Experience

A large number of KuppingerCole’s existing reports and a significant number of new reports published every year ensures that you can always access up-to-date information you need for your decisions.

Discover KuppingerCole

KuppingerCole Select

Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.

Sign Up now

Blog

Blog

Data Privacy & CX

Beyond the new data privacy regulations: how to improve customer understanding and the customer experience? When it comes to state-of-the-art sales and marketing, customer experience (CX) is a highly important topic. Creating and analyzing outstanding customer journeys while considering attractive and suitable marketing touchpoints are seen as key to success when it comes to omnichannel marketing. The customer experience depends on many factors, all of which have to be considered in terms of [...]

Stay Connected

Latest Insights

Hot Topics

Become a Client

Learn more about becoming a Client

Contact Us

Call Us

+49 211 2370770
Mo - Fr 8:00 - 17:00