Identity Assurance - the Art of Knowing Your Customers
- LANGUAGE: English DATE: Thursday, December 15, 2016 TIME: 4:00pm CET, 10:00am EDT, 7:00am PDT
How do you get identity assurance data from the end customer – whether a private person or a legal entity?
To conduct online business, users need to be able to identify themselves remotely and reliably. In most cases, however, it is not sufficient for the user to simply assert "I am who I say I am - believe me." When doing digital business, you will never meet your customers face-to-face, and there is a need to establish certainty and proof of the customers' identity. Digital on-boarding must be simple for the user, while at the same time give the business enough information to ensure trust. This webinar will take a look at methods for digital customer on-boarding, to ensure that reasonable assurance is achieved.
Assuring an identity is about collecting sufficient evidence about the fact the user is who he claims to be. The more evidence and information collected, the higher the certainty that the identity is genuine. The required assurance level and the assurance methods used have to depend on the appropriate business process.
In this webinar, you will learn:
- The importance of knowing your customer for your business
- How to define flows that help you to collect the necessary assurance data from your unknown customer
- How to gain the required assurance of digital identities when onboarding new users and still be compliant
- How to ensure that reasonable assurance is achieved
- How to step up assurance levels, coming from a good assurance level to a better one
In the first part of the webinar, Martin Kuppinger, Principal Analyst at KuppingerCole, will explain the importance of Identity Assurance and Knowing your customer, why we need it and how to use it without losing the balance between usability and the security of a real Assurance.
In the second part of the webinar, John Erik Setsaas from Signicat, will give an overview of methods to use for identity assurance. Many financial institutions look at the KYC (Know Your Customer), and thereby create a big ”wall” to climb for users, just to get into the bank. The presentation will look at methods for identity assurance, as well as how these can be combined in different ways, to get a reasonable assurance, according to regulation and risk, as well as looking at the eIDAS levels of assurance.
Based in Trondheim, Norway, and founded in 2007, Signicat is the first and largest Identity Assurance Provider in the world, providing regulated markets with the technology to create mutual trust between organizations and their potential customers. With Signicat, service providers can build and leverage existing customer credentials to connect users, devices and even ‘things’ across channels, services and markets transforming identity into an asset rather than an obstacle. By ditching manual, paper based processes and replacing them with digital identity assurance, customer on-boarding is accelerated and access to services is made simple and secure. The company has local presence in Norway, Sweden, Denmark, Finland, Netherlands, UK and soon in Germany.
Many different factors are driving Digital Transformation in the market today. One factor is the change in how businesses interact with their customers. Another factor is more on the technical side that addresses the implementation of new Digital Services that have become more complex due to the different environments and the many integration points to consider.
At the Consumer Identity World you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.