Expanding the Reach - Identity as a Key Enabler of Customer Satisfaction through Context-aware Personalization
- LANGUAGE: English DATE: Wednesday, February 10, 2010 TIME: 17:00-18:00 CET, 11am Eastern
Consumer Identity and Access Management is a fast-growing market. Emerging just a few years ago, it has quickly evolved to become an indispensable tool for many organizations to improve the reach and targeting of their marketing activities, increase the number of new customer registrations and to provide frictionless user experience. CIAM solutions allow businesses and public-sector agencies to gather more information about the consumers while maintaining compliance with the current and upcoming data protection regulations like the EU GDPR and PSD2.
Managing customer information in a digitally transformed economy with numerous business partners demanding access is one of the most significant challenges today, and it will continue to evolve rapidly. Besides that, the challenge is to offer user-friendly login procedures via social media accounts, passwords or biometric devices while securing and respecting personal data at the same time CIW Europe is a joint Event with our Partner CXP (Le Groupe CXP, Paris, France).