AI-based conversational interfaces developed plenty of hype for use cases within marketing, sales, and service management. Various types of solutions are on the market, offered by both small start-ups and large, international, established enterprises.
More than a hype
Conversational interfaces experienced hype in 2016, followed by some disillusionment in the next years, as many solutions were technical gadgets rather than delivering real value. This is about to change, as many solutions are more mature now - and implemented as a part of digitalization projects within marketing,...