Maximizing the Benefits of Customer Identity & Access Management

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CIAM solutions often come packed with features that could be used to improve consumer experiences, which is key to success in the digital era. However, in most cases, organizations that deploy CIAM products or use cloud-hosted CIAM services are under-utilizing the capabilities, which leads to poor customer experiences. Join CIAM experts from KuppingerCole Analysts and WSO2 to discuss how best to integrate information securely from across the organization to achieve a unified view of a customer. They will explore the tools that can help to deliver a good omnichannel customer experience and deliver real-time customer analytics.

John Tolbert, Lead Analyst at KuppingerCole Analysts will look at the CIAM landscape and discuss ways in which organizations can effectively use CIAM to get more value from their investments and deliver optimal user experiences. Bob Bentley, Director of IAM Product Marketing at WSO2 will detail WSO2’s vision and current CIAM solutions aimed at helping to get organizations up and running easily and provide a clear path towards optimized CIAM as their project matures and scales up.

Language: English • Duration: 57:21 • Resolution: 1280x720

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