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Organizations are under pressure to change in the current age of Digital Transformation. One of the key differentiators of innovative digital business models and thus new revenue streams is the profoundly changed relationship to customers and consumers. Creating innovative consumer services, collecting and managing better customer information and even just optimizing the reach of everyday marketing activities – all this depends on the ability to manage consumer identities in a flexible, scalable and secure way.
Finding the right balance between rigorous privacy regulations like the upcoming EU General Data Protection Regulation and the urgent business-driven demand to open existing (and often still entirely on-premises and siloed) Enterprise IAM infrastructures to entirely new classes of identities and applications is a challenging task that calls for a very careful assessment of the company’s readiness for such major changes.
Organizations are under pressure to change in the current age of Digital Transformation. One of the key differentiators of innovative digital business models and thus new revenue streams is the profoundly changed relationship to customers and consumers. Creating innovative consumer services, collecting and managing better customer information and even just optimizing the reach of everyday marketing activities – all this depends on the ability to manage consumer identities in a flexible, scalable and secure way.
Finding the right balance between rigorous privacy regulations like the upcoming EU General Data Protection Regulation and the urgent business-driven demand to open existing (and often still entirely on-premises and siloed) Enterprise IAM infrastructures to entirely new classes of identities and applications is a challenging task that calls for a very careful assessment of the company’s readiness for such major changes.
