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Niels is Director Market Development IAM at Beta Systems Software. He is a globally recognized IAM thought leader in the market and a very experienced Manager with balanced business and technical acumen. He received his diploma in electronic engineering at Technische Unversität Berlin and passed the ‘General Management Programme’ at INSEAD. After ten years of work in telecommuncation business, where he acted as a management consultant and as a corporate investment manager, Niels von der Hude entered Beta Systems. His long-term product vision and his customer-centric approach enables Beta Systems to create high quality products under aggressive schedules.