From a Business Centric Consent Management Paradigm to a User Centric One
I today's digital world (post EU DMA, DSA, DGA regulation proposals (now tabled in EU Parliament for legislative approval by 2023), GAIAx birth in Europe and eprivacy new regulations adoption, the hard line separation between personal and non personal data is blurring and companies have yet understood what this means for them. While they thought that only personal data needed to be consented, now it's all the data that need the consent log prof for each digital identity they get associated to. Europeans have also created a new "notion" of cloud (GaiaX). A cloud where data can circulate freely, can be shared and mutualised (upon consent). This will have implications. Huge implications as GaiaX carries the option to "import/acquire" data also originated from other entities (including from outside Europe). The transfer mechanism will only be possible upon user express consent, voluntarily. User will need to be incentivised to agree to share. Since transfer can only be performed by users, and with consent, that will in fact open up to a secondary data market which sees the consent log representing a "transaction event'. Hence privacy will exit the framework compliance to enter the framework of "strategy and business development'. The contextual "data" hunt can begin (vs big data paradigm which fades aways). The de-monopolisation of consumer data, too.
Insights in how the new european digital policy opens to new business (data driven) opportunities;
Isabella de Michelis di Slonghello, CEO and founder, ErnieApp
Language: English • Duration: 20:28 • Resolution: 1280x720Learn more about this hybrid event
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