KuppingerCole's Advisory stands out due to our regular communication with vendors and key clients, providing us with in-depth insight into the issues and knowledge required to address real-world challenges.
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2018 is going to be a hell of a year for nearly every organization operating within the European Union. Not only the dreaded General Data Protection Regulation (GDPR) will finally take effect next May, introducing massive changes to the way companies will have to deal with personal information (not to mention hefty fines for violations), January 2018 also marks the implementation date of the revised Payment Service Directive (PSD2), which will break the banks’ monopoly on their customers’ account information.
Consent Management fundamentally changes the relationship between businesses and their customers. It changes the user journey. It might even change the entire business models, when consumers realize the value of their personal data and demand additional benefits in return. For companies, proving to their customers that collection of their data is in fact mutually beneficial is essential for Consent Management itself and for success of their businesses in general.
2018 is going to be a hell of a year for nearly every organization operating within the European Union. Not only the dreaded General Data Protection Regulation (GDPR) will finally take effect next May, introducing massive changes to the way companies will have to deal with personal information (not to mention hefty fines for violations), January 2018 also marks the implementation date of the revised Payment Service Directive (PSD2), which will break the banks’ monopoly on their customers’ account information.
Consent Management fundamentally changes the relationship between businesses and their customers. It changes the user journey. It might even change the entire business models, when consumers realize the value of their personal data and demand additional benefits in return. For companies, proving to their customers that collection of their data is in fact mutually beneficial is essential for Consent Management itself and for success of their businesses in general.
Principal Analyst
VP Product & Strategic Alliances
