Patrick Salyer - The Digital Imperative: Build Trust with Customers, Don't Break It

Today’s customers, beset with endless choices, expect brands to understand their needs and deliver contextual experiences that reduce stress and increase convenience. But, these same customers don’t want this kind of personalization at any cost. Unfortunately, many businesses still employ “creepy” tactics when marketing to customers, breaking their trust. This, in turn, has led to the GDPR and a slew of newer data protection regulations.

How do you win back the trust of customers and steer clear of regulatory punishment? Join us to learn best practices from CX leaders who have successfully integrated their customer identity solutions with enterprise preference and consent management capabilities. And, how this has enabled them to deliver personalized digital experiences using permission-based, first-party data to build trusted relationships with their customers.

Language: English • Duration: 20:25 • Resolution: 1280x720

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