Patrick Salyer - The Digital Imperative: Build Trust with Customers, Don't Break It

Today’s customers, beset with endless choices, expect brands to understand their needs and deliver contextual experiences that reduce stress and increase convenience. But, these same customers don’t want this kind of personalization at any cost. Unfortunately, many businesses still employ “creepy” tactics when marketing to customers, breaking their trust. This, in turn, has led to the GDPR and a slew of newer data protection regulations.

How do you win back the trust of customers and steer clear of regulatory punishment? Join us to learn best practices from CX leaders who have successfully integrated their customer identity solutions with enterprise preference and consent management capabilities. And, how this has enabled them to deliver personalized digital experiences using permission-based, first-party data to build trusted relationships with their customers.

Language: English • Duration: 20:25 • Resolution: 1280x720

Watch on YouTube         Download the webcast        Learn more about this conference

Video Links

Discover KuppingerCole

KuppingerCole Select

Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.

Stay Connected

How can we help you

Send an inquiry

Call Us +49 211 2370770

Mo – Fr 8:00 – 17:00

Other videos