Customer Identity Management (CIAM) - Building the Foundations for a Next-Level User Experience

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Consumer identity and access management solutions have emerged in the recent years to meet evolving business requirements. CIAM is bringing value to the organizations regarding higher numbers of successful registrations, customer profiling, authentication variety, identity analytics, and marketing insights. Companies and public-sector organizations with deployed CIAM solutions can provide better digital experiences for and gather more information about the consumers who are using their services. If you want to be a leader in the digitally transformed business world, you need to know your customer very well. The difficulty is not to embarrass the consumer with how much you know about him/her, and to leave him/her the option to withdraw consent. CIAM can be seen as a vital element of marketing automation and as such requires us to rethink the way interaction between business and individual takes place. More consumer driven, very agile and privacy-aware by design.

This webcast gives a preview of the topics that will be presented at KuppingerCole’s upcoming Consumer Identity World tour. The CIW tour begins in Seattle on September 12-13, will visit Paris on November 28-29, and Singapore on December 14 -15.

Language: English • Duration: 54:32 • Resolution: 1280x720

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