Speaker details

Christophe Benavent

Professor

University Paris Nanterre

Christophe Benavent is Professor at University Paris Nanterre. He is a specialist of marketing and focus on how digital technologies change practices and strategies. He is also and author ("Plateformes - Réseaux sociaux, market place et sites collaboratif", FYP, 2016). He is also a collaborator of the ObSoCo, a market research compagnie,  as scientific adviser for digital studies. 

 Sessions

Date Title

Consumer Identity World Europe 2017

Nov 29, 2017
15:30‑16:00
Combined Session
The MarTech Panel