Christophe Benavent is Professor at University Paris Nanterre. He is a specialist of marketing and focus on how digital technologies change practices and strategies. He is also and author ("Plateformes - Réseaux sociaux, market place et sites collaboratif", FYP, 2016). He is also a collaborator of the ObSoCo, a market research compagnie, as scientific adviser for digital studies.
Consumer Identity World Europe 2017
Nov 29, 2017
The MarTech Panel