Omni-channel commerce increasingly depends on combining seamless customer experience with deep trust across channels, devices, and even IoT. While regulations like PSD2 and GDPR make security and privacy mandatory, overly complex authentication (strong passwords, hardware-token 2FA) can degrade usability and reduce commercial success. Call centers face a particularly acute challenge: agents often rely on personally identifiable information (PII) such as birth date or place for identity verification, which can be intrusive, time-consuming, and still imperfectly secure. The broader goal is end-to-end trust across the customer journey, using mechanisms such as endpoint threat detection, trusted devices/apps, encryption, and cryptographic signing—without adding friction.
UNIKEN, founded in 2013 and headquartered in New Jersey, offers the REL-ID Security Platform to unify strong authentication with modern user experience across channels including web, mobile, IVR, call center, chat, kiosk, in-person, and potentially in-store and IoT scenarios. REL-ID is delivered as a client SDK embedded into customer mobile apps plus deployable server components (on-premises or cloud), not as SaaS. It supports standards including FIDO2 and OpenID Connect, and adds OATH TOTP and OATH OCRA for backup and transaction verification cases.
REL-ID’s registration process checks device trustworthiness, creates unique device/app identities, and verifies user identity per organizational requirements (from email verification to full KYC). A cryptographically unique ID unknown to the user is generated and bound to user, device, app, and enterprise credentials; a split-key model makes each side useless without the other. Subsequent connections validate device/app integrity and establish a mutually authenticated, man-in-the-middle-resistant encrypted tunnel. Mobile-first authentication can be orchestrated with fallbacks for non-mobile users, while transaction-level authorizations can be confirmed via secure mobile acknowledgments, positioning security as a brand-integrated experience rather than a visible third-party hurdle.
