Jas Sagoo: The Business Balancing Act: User Experience and Security

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In today’s digital environment, the bar has been reset when it comes to remote working, e-commerce, e-learning, e-health and streaming services. The demand for simple and secure digital experiences for customers has never been higher. And while logging in is such a common process, it’s easy to take for granted. However, that entry point to your application or service is also when organisations become responsible for the user’s digital identity. Combined with the current, fast evolving landscape and the continuous innovation in, and use of technology to deliver products and services, there is an explosion in the number of sources from which users can gain that access. Overlaying all of that, is the constant evolution of the threat landscape and regulations that inevitably follow.

For leaders who are managing changes in revenue-generating business models, while still working to grow their position in the market, they must balance two goals: delivering security and customer experience. 

Join Auth0 as we discuss, and provide some insights on how to utilise a strategic approach to digital identities, that has helped customers such as Siemens, GrandVision and The Economist to:

  • Maintain and improve the user experience

  • Provide an innovative - and differentiated - product or service, that can adapt and scale as the business grows

  • Achieve the above two points, while still ensuring security and trust for their customers’ digital identities

Language: English • Duration: 21:46 • Resolution: 1280x720

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