Analyst Chat #112: Licensing Strategies for Vendors and Customers

The conclusion of a tool choice process is usually the consideration of commercial aspects, i.e. software costs and licensing. Martin Kuppinger and Matthias look at this central aspect and discuss different approaches to make different offers comparable, but also give recommendations to vendors on how they can make decisions easier for their potential customers.

Language: English • Duration: 16:49 • Resolution: 1280x720

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