KuppingerCole's Advisory stands out due to our regular communication with vendors and key clients, providing us with in-depth insight into the issues and knowledge required to address real-world challenges.
Meet our team of analysts and advisors who are highly skilled and experienced professionals dedicated to helping you make informed decisions and achieve your goals.
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The way consumers access products and services across sectors has changed forever as interactions move from physical to digital engagement. What started as a change born from convenience, is now a necessity and solidifying into a long-term behavioural shift. As consumers choose to access more goods and services digitally than ever before, it is essential that organisations meet users’ expectations of instant and convenient transactions, or risk losing customers to more customer centric online competitors.
The way consumers access products and services across sectors has changed forever as interactions move from physical to digital engagement. What started as a change born from convenience, is now a necessity and solidifying into a long-term behavioural shift. As consumers choose to access more goods and services digitally than ever before, it is essential that organisations meet users’ expectations of instant and convenient transactions, or risk losing customers to more customer centric online competitors.