Christian Goy - Is Data Really The New Oil?

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Data, a massive amount of data, seems to be the holy grail in building more sophisticated AI’s, creating human-like chatbots and selling more products. But is more data actually better? With GDPR significantly limiting the way we generate intelligence through collecting personally identifiable data, what is next? How can we create a specific understanding of our customers to deliver superiority over our competition? During this keynote, we will share how our own expectations and the principle of behavioral economics can alter the way we approach product ideas, personalized marketing, artificial intelligence and even what the future might/could look like, let's say, for self-driving cars or smart cities.

Language: English • Duration: 16:29 • Resolution: 1280x720

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